Yewhaw
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Drop 01 — Cowabunga
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Drop 01

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Cowabunga Tee
Cowabunga Tee$48
Cowabunga Hat
Cowabunga Hat$38
Mitch Mayes in a straw cowboy hat at a rodeo, the Koʻolau range behind him
Founder

Mitch Mayes

Oklahoma → Hawaiʻi

Mitch is an Oklahoma kid, raised on a ranch. He's in Hawaiʻi now — not chasing a view, but following the Lord's call. He serves in ministry on the island, and he's still horseback most mornings.

Yewhaw comes out of that same calling. This is a brand with ties to Jesus, built by a believer — the ranch, the ocean, the work and the faith all belong to one life, and none of it gets left at the gate.

Every piece is drawn by Mitch, printed in small runs, and made to be worn hard.

Made for the ride — however He points it.

Don't miss the next drop

Small runs. They go quick.